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Is The Makeup Revolution Conceal & Define A Dupe For Tarte Shape Tape? {Review + Giveaway} {CLOSED}

Today’s blog post is really exciting for me because I am collaborating with the beautiful Nisa from Belle Blushh blog. It’s exciting because I’ve been reading Nisa’s blog since she started out years ago. I always looked out for her reviews – especially since I didn’t have the funds to buy expensive makeup back then – she used to do mostly drugstore reviews and I loved it. She’s one of my top 5 favorite bloggers from South Africa. Her reviews are in depth, honest and reliable. You can find Nisa’s blog here. Thank me later.

For today’s post we will both be reviewing the new Makeup Revolution Conceal & Define Concealer. We will also be giving you guys our thoughts on whether or not this concealer is indeed a dupe for the Tarte shape tape. We haven’t told each other how we liked this product yet nor have we discussed it at all. The only thing we discussed was the shades we got, where we got it from and that’s it. Just yesterday Nisa and I decided to include a little something special for a lucky someone in this blog post too, so keep reading to find out what it is.

So, onto the review: Makeup Revolution is a UK based drugstore brand best known for their dupes of high end products. They usually release many dupe eye-shadow palettes, but this time around they came out with a concealer that is supposed to be a dupe for the Tarte Cosmetics Shape Tape, which by the way is a best selling product worldwide.

I very seldom buy into the hype of new products. As the internet goes wild I tend to read many reviews and after the hype has died down a bit I would decide if I want to try the product(s) or not. After all the great reviews I decided to pick this up and give it a go.

Product Claims:

The concealer for everyone. 25 shades ranging from fair to deep, in cool, neutral and warm undertones. Lightweight yet full coverage concealer to cover blemishes, even skin tone and counteract dark circles, with a matte finish that won’t settle or accentuate fine lines and pores. Long wearing intense pigment that can also be used to contour and add definition. Our large doe foot applicator allows for smooth application that won’t drag on the delicate skin under your eyes.


Aqua, Dimethicone, Cyclopentasiloxane, Dimethicone Crosspolymer, Cyclopentasiloxane, Phenyl Trimethicone, Isododecane, Isobutylmethacrylate/Bis-Hydroxypropyl Dimethicone Acrylate, Cyclopemtasiloxane, Ethylhexyl Palmitate, Quaternium-90 Bentonite, Propylene Carbonate, Butylene Glycol, Polymethylsilsesquioxane, Cetyl PEG-PPG-10/1 Dimethicone, Hydrogenated Castor Oil, Silica, Sorbitan Sesquioleate, Sodium Chloride, Phenoxyethanol, Ethylhexylglycerin, Triethylhexanoin, Cetyl PEG/PGG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Hexyl Laurate, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, 2-Ethylhexyl Palmitate, Isostearic Acid, Polyglycerol-3 Polyricinoleate, Tocopheryl Acetate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Rosa Rubiginosa (Rosehip) Seed Oil, Caprylic/Capric Triglyceride, Camellia Sinensis Leaf Extract, (+/-) CI 77891, CI 77492, CI 77491, CI 77499


Similar to the Shape Tape, the product comes in a clear chubby tube with a rose gold cap and label. I quite like the rose gold touch. It’s so pretty! As you can see, it is smaller than the Shape Tape but the packaging is quite similar. Both concealers have doe foot applicators but the MR one is shorter, smaller and not as “plush”. I actually prefer the MR applicator a bit more because it’s less “bulky”. It allows for a more precise application on blemishes/spots while at the same time it has a decent amount of product on the applicator so I don’t have to keep dipping.The Makeup Revolution contains 0.11oz while the Tarte contains 0.33oz (3x more product) so while the Makeup Revolution concealer is cheaper, you get way less product.

Performance & Longevity:

This concealer is very pigmented and applies really smoothly. It doesn’t tug on the skin but it does dry down faster than the Tarte. It’s not as thick as the Tarte though and feels more liquidy. I let it sit for just under a minute and then I start blending it out with a beauty blender. I really don’t like how it blends with a brush at all, but it blends beautifully with a blender. It dries down to a true matte finish and is definitely buildable for more coverage. I got the shade c11 which is unfortunately just a tad too pink for me but I tested it out anyway because c12 was out of stock at the time. I wore my Shape Tape on the one side of my face and the MR on the other I tested it on warmer and cooler days, with and without powder and the result was not what I was expecting…

The MR blends out beautifully and feels very lightweight. It looks really good next to the Tarte. In fact, once applied they both look really similar. I was completely shocked because I didn’t expect it to look good. I went about my day and took “check in” photos throughout the day to see what it looks like on camera. I obviously also checked in my mirror but sometimes something looks horrible on photo and not as bad in real life, and vice versa. I “checked in” every 2 hours and on days when I didn’t set with powder I did see some creasing on the MR concealer on the first check in. It had also oxidized but because the shade was a bit too light for me it looked better after oxidizing. After the second check in (4 hours) the concealer was looking very grey as my dark circles were peaking through. It got worse as the day progressed and I was not pleased. The Shape Tape also had some creasing and was showing signs of wear and tear but nothing as bad as the MR. It looked horrible in real life but on camera it looked a tad less so.

Tarte swatched on top, MR swatched at the bottom

When blended outAs you can see the MR is slightly more pink. It looks good on my hand but my face is lighter, so it wasn’t an exact match. After oxidizing though it’s a 90% match for me.

The next day I used 2 layers of the MR concealer because I didn’t want my dark circles peeking through in the middle of the day. It didn’t feel heavy or cakey even after being set with powder. I did the same check ins throughout the day. The first check in went well, everything still looked good. It did oxidize again but like I mentioned before, it suited me a bit better after oxidizing. The second check in I noticed some minor creasing but nothing crazy. I didn’t check in a third time as I was running errands but when I was done (it was around 6.5 hours) the MR concealer did look slightly more worn off than the Tarte, but it didn’t look horrible at all. It also didn’t look bad on camera either. I continued to wear it and around the 8 hour mark I did my last check in and the MR was definitely faded and yet again, my dark circles were peaking through. Both concealers feel a bit dry after a long day of wear but I find the MR to feel drier on me. If you do have dry skin I would recommend using a rich eye cream before applying this concealer. If does have a thinner consistency than Tarte Shape Tape but it can still cling to dry patches and accentuate them (see above swatch blended out on my hand and how it’s clinging to the dry areas) , so proceed with caution all dry skinned gals.

Is It A Dupe For Tarte Shape Tape?

With so many different ingredients and production procedures, it’s very nearly impossible to get an exact match of a product. In my opinion they are close enough to be dupes where shades and application is concerned but as for coverage and longevity, Tarte is definitely superior. But overall, yes, the MR is a pretty good dupe.


Even though this concealer wasn’t the best dupe ever, it’s the best drugstore concealer I’ve tried to date and I would definitely repurchase as its only R140! It blends out beautifully and there is no patchiness on me whatsoever. I’ve already ordered c12 as soon as it was restocked, and I will update this post once I’ve tried it. I do however think that if you have darker skin and dark circles, it is best to color correct first before applying this concealer. While it does cover dark circles on darker skin upon application, throughout the day the dark circles becomes more and more apparent so color correcting will help prevent that. I have a friend who is nc15 and uses this concealer as well (obviously in a lighter shade). Because she is fair her dark circles are more red / light purple. The concealer works AMAZINGLY at covering her dark circles and redness but for me and my very pigmented dark circles, they start peeking through around the 7-8 hour mark, hence why I think color correcting will be better for us darker skinned ladies.

Where To Purchase:

I bought my concealer from Fashion Police online for R140 here. I believe Freedom Makeup SA also has it available on their website for R150 here. But it is cheaper from Fashion Police as shipping is R60 as apposed to R100 from Freedom SA.

Don’t forget to check out Nisa’s review here.

Aaaand the surprise… A GIVEAWAY!

Nisa and I have decided to giveaway a Makeup Revolution Concealer and Foundation to one lucky winner. Once a winner is announced we will contact you for your shade match and send off your prize.

a Rafflecopter giveaway

Rules to Enter:

  • The giveaway is open to South African residents only. There will only be one winner chosen.
  • The competition ends on the 25th June 2018 at 11:59 pm CAT.
  • The winner will be announced on the blog and Instagram so make sure you follow us so you don’t miss out. The winner will have 48 hours to claim their prize after which a new winner will be chosen.
  • All entries will be checked and false entries will be removed. Unfollowers, spam and giveaway accounts will be disqualified from the giveaway.

Goodluck ladies!


    • Aisha

      Thank you! It was on my wishlist for the longest time and I finally managed to purchase it last year. Definitely worth the price in my opinion.

    • Aisha

      If your dark circles is very prominent I would suggest you color correct, regardless of what concealer you are using ☺️

  1. Jan

    Seen this concealer everywhere and was so excited to see this in depth review. So glad that we are getting access to more brands in SA. Will definitely give this one a try soon.

    • Aisha

      Yes, me too! We’ve been missing out on all the good brands for far too long. I hope we eventually get Covergirl and ELF in store someday. Fingers crossed.

    • Aisha

      Thank you! It was on my wishlist for the longest time and I finally managed to purchase it last year. Definitely worth the price in my opinion.

  2. Jan

    Seen this concealer everywhere and was so excited to see this in depth review. So glad that we are getting access to more brands in SA. Will definitely give this one a try soon.

    • Aisha

      Yes, me too! We’ve been missing out on all the good brands for far too long. I hope we eventually get Covergirl and ELF in store someday. Fingers crossed.

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